By Alex is a small, but very busy studio based in Hertfordshire, run by a team of just one....me, Alex!

Over the years my business has evolved, but since having my twin boys I've found my focus in seasonal gifting.

Christmas is definitely my favourite and having children has added an extra dusting of pure magic and belief to the festive season.

My studio is transformed into a Grotto at Christmas and a bunny burrow at Easter, creating personalised keepsakes, new family traditions and treasured heirlooms for your growing families to cherish for many years to come.