By Alex based in Tring Hertfordshire

Hi, I'm Alex

By Alex is a small, but very busy studio based in Hertfordshire, run by a team of just, Alex!

Over the years my business has evolved, but since having my twin boys I've found my focus in seasonal gifting.

Christmas is definitely my favourite and having children has added an extra dusting of pure magic and belief to the festive season.

My studio is transformed into a Grotto at Christmas and a bunny burrow at Easter, creating personalised keepsakes, new family traditions and treasured heirlooms for your growing families to cherish for many years to come.

Shop My Products
  • Special Memories

    "Very, very happy with my stocking which I ordered for my daughter’s first Christmas. The workmanship and quality is exceptional."

  • Beautifully Made

    “These are outstanding - beautifully made and lovingly packaged with a hand written note. Worth every penny and lovely to keep".

  • Long Lasting

    "High quality product but with a personal touch."